What does Briarlaunch do?

It runs LinkedIn outreach for you. You enter your website, and the agent picks your ideal customer, finds companies with a fresh buying signal and the right person at each, writes each message from that company’s website, follows up and books calls.

Founders of small B2B SaaS companies in the US who don’t have a salesperson yet, so finding people, writing to them and following up all falls on the founder.

What do I need to give it?

Your website. The agent reads it to work out what you sell and whom you sell to, and starts from there.

What counts as a fresh buying signal?

New funding or a new hire. A company that just raised money or just hired is often changing how it works, so it’s a good moment to reach out.

How does it write each message?

From the other company’s own website and the signal it found. A message to a company that just raised talks about that company and its news, so it reads like you wrote it for them.

Is this email or LinkedIn?

LinkedIn. The agent writes each LinkedIn message, sends the follow-ups and books the calls.

How is it different from a LinkedIn automation tool?

Automation tools send the messages you write to the lists you build. Briarlaunch also decides whom to contact, finds the signal and writes every message itself, then follows up until a call is booked.

How much time will it save me?

We think founders lose hours every week to outreach, but we haven’t found a survey that measures it, so we won’t promise a number.

We haven’t set a price yet. Join the waitlist and you’ll hear it before you commit to anything.

LinkedIn outreach for founders with no salesperson

An AI agent that picks your ideal customer

For B2B SaaS founders. Enter your website, and the agent finds companies that just raised money or hired, writes each LinkedIn message from that company’s own site, follows up and books calls.

See how it works

Why we’re building it

With no salesperson, the founder does all the outreach.

You work out whom to contact, write every message, and try to follow up on time.

An AI agent can do all of it, starting from your website.

We think it takes founders hours every week. Nobody has measured it yet, so we won’t pretend to know the number.

How Briarlaunch works

From your website to a booked call, in five steps

You enter your website once. The agent does the finding, the writing and the follow-up, and you take the calls.

Your ICPExample

Your ideal customer, read from your website

yourproduct.com

Sells to: Finance teams at B2B SaaS companies
Company size: 20 to 200 people
Buyer: Head of Finance or CFO

One message, start to finish

Every message starts on the other company’s website, so it talks about their business instead of filling in a template.

What the agent noted

brightwave.io

Note	Found on
Raised a Series A	News page
Hiring a sales lead	Careers page
Helps finance teams close the books faster	Home page

Daniel Ortiz

CFO, Brightwave

Day	Step	Status
Mon	Opening message	Sent
Thu	Follow-up	Sent
Fri	Daniel replied	Booked

Call booked for Tuesday, 10:30

Daniel picked a time after the follow-up.

How founders do outreach today, and where Briarlaunch fits

LinkedIn tools find people and send the messages you write. A sales hire does the whole job, once you’ve hired and trained them. Briarlaunch does the whole job from your website.

How Briarlaunch compares with doing it by hand, LinkedIn tools and a sales hire
Job	You, by handFounder-led outreach	LinkedIn toolsSales Navigator and automation tools	An SDR hireA salesperson you hire	BriarlaunchThe whole job, from your website
Picks your ideal customer	You decide	You set the filters		Read from your website
Finds companies with a fresh signal	When you have time	Varies		New funding and new hires
Finds the right person	You search			One person at each company
Writes each message	You write	Templates you write		From that company’s website
Follows up and books calls	When you remember	Sends the follow-ups you write		Follows up and books
Who does the work	You	You, with a tool	A person you hire and manage	The agent

Early access

Founders

B2B SaaS, no salesperson yet

Built for founders who still do their own outreach.

B2B SaaS companies without a salesperson
You start by entering your website
The agent finds, writes, follows up and books calls on LinkedIn

Common questions.

What founders ask before they hand over their outreach.

What does Briarlaunch do?: It runs LinkedIn outreach for you. You enter your website, and the agent picks your ideal customer, finds companies with a fresh buying signal and the right person at each, writes each message from that company’s website, follows up and books calls.
Who is it for?: Founders of small B2B SaaS companies in the US who don’t have a salesperson yet, so finding people, writing to them and following up all falls on the founder.
What do I need to give it?: Your website. The agent reads it to work out what you sell and whom you sell to, and starts from there.
What counts as a fresh buying signal?: New funding or a new hire. A company that just raised money or just hired is often changing how it works, so it’s a good moment to reach out.
How does it write each message?: From the other company’s own website and the signal it found. A message to a company that just raised talks about that company and its news, so it reads like you wrote it for them.
Is this email or LinkedIn?: LinkedIn. The agent writes each LinkedIn message, sends the follow-ups and books the calls.
How is it different from a LinkedIn automation tool?: Automation tools send the messages you write to the lists you build. Briarlaunch also decides whom to contact, finds the signal and writes every message itself, then follows up until a call is booked.
How much time will it save me?: We think founders lose hours every week to outreach, but we haven’t found a survey that measures it, so we won’t promise a number.
What does it cost?: We haven’t set a price yet. Join the waitlist and you’ll hear it before you commit to anything.